Subject: [Project] is ready for your review Hi [Client name], The new [website / pages] are ready for you to look at: [staging link] This is review round [1] of the [2] included in our agreement. Please send your feedback by [date], so we can have the changes done by [date]. How to review: 1. Open the link on the devices you use most, such as your phone and your laptop. 2. Go through each page as a visitor would. Click the buttons and try the forms. 3. For each thing you'd like changed, tell us: - the page it's on (copy the address from your browser), - which part of the page you mean (for example "the heading", "the second photo", "the blue button under the prices"), - what's wrong, and what you expected instead. 4. If something looks broken, tell us the device and browser you used, and add a screenshot if you can. Please send everything in one reply rather than separate messages, so nothing gets missed. This round covers changes to what's in the plan we agreed [link to proposal]. If you'd like something new, such as an extra page or feature, add it to the list. We'll price it separately so you can decide. Thanks, [Your name]
How to use it
- 1Say which round it isName the round and how many are included, so the client knows this is a set of changes with an end, not an open conversation.
- 2Tell them how to point at thingsAsk for the page, the part of the page and what they expected. It's the difference between "the thing on the left" and a change you can make.
- 3Ask for one reply by a dateOne list, by one date, from one person if you can. Feedback spread over a week of messages is how items get lost.
- 4Mention new requests up frontSay that new pages or features are priced separately. It's easier to say it before the review than after the list arrives.
Or let them point instead
With Scopepin on the site, clients click the part of the page they mean and type. The page, browser and screen size come with every comment, along with a snapshot of the page, so the “how to review” section of the email shrinks to two lines. Clients don’t log in.
Every comment lands in one list. Only you see the scope side: the AI suggests which requests look outside what you agreed, you confirm, and the extras become a priced change request.
The short version, if you use Scopepin
Subject: [Project] is ready for your review Hi [Client name], The new [website / pages] are ready: [staging link] To leave feedback, click Feedback in the bottom corner, then click the part of the page you mean and type your comment. You can draw on the page or record your screen if that's easier. There's nothing to install and no account to make. This is review round [1] of [2]. Please leave everything by [date]. Thanks, [Your name]
Questions
What should a website feedback email include?
The link, which revision round it is, a deadline, how to describe what they mean (page, part of the page, what they expected), and a request for one reply. The template above has all five.
Who should send the feedback on the client side?
One person, if you can. Ask the client to collect comments from their team and send one list. Two people asking for opposite changes is a common cause of an extra round.
When should I send it?
When a version is ready for a proper look, not page by page. A full review in one go gives better feedback and keeps the round count honest.
What if feedback still arrives by WhatsApp or phone?
Thank them, then add it to the same list as everything else, with the page and what was asked. Reply to confirm what you've written down, so there's one record.
Do clients need an account to use Scopepin?
No. Clients click Feedback on the site and type. Only the agency signs up, and Scopepin is free for one project.
No more “which button?” emails.
Free for one project, with unlimited clients and reviewers.